‘The older I get,’ said Daphne, ‘the more I think people get to look like other people. I never did when I was young but now I can hardly look at a face without thinking how much it looks like someone else.’
May 23, 2014 § Leave a comment
Like Apple a huge number of companies transform unwaged enthusiasm into micro-productivity that, in aggregate, can be folded into profit schemes but could never be paid for as actual wage labor. Valve’s Steam service is building an ecosystem of unwaged user productivity, selling games through its “Early Access” program, essentially allowing game developers to charge players to beta test their games in exchange for the flattering thrill of seeing something before it’s ready.
Coursera has traded on goodwill and charitable idealism to duck expensive overhead costs by using voluntarily donated space while transforming transcription services into student curriculum. Duolingo redirects the desire to learn a language into a business that sells low-cost translations to media companies wanting to syndicate stories into non-English-speaking markets. GitHub has inserted itself into the open source software community by creating a central repository of collaborative coding projects, while charging users to operate private repositories. Google , Facebook, Twitter , have all turned even the most basic acts of daily life into market research micro-labor, and the more personally intertwined we become with each the more productive we become for them.
To a large extent, work has always been a delusional gifting of time and energy to bosses in exchange for the abstract comforts of a purposeful identity in a superstructure of someone else’s making. This arrangement was always transitory, and now that the economies of scale have grown so large that the value of the end product can no longer support the labor necessary for its creation, we find ourselves still desiring of the identity we once derived from serving, a yearning that drives people into charitable forms of giving to for-profit companies while increasingly mistrusting one another. Individuals don’t need help because they’re lazy, uneducated, addicts, or criminals, but companies are always worth contributing to because they do great things for the collective. read more
FILM: Polly Hudson