‘The older I get,’ said Daphne, ‘the more I think people get to look like other people. I never did when I was young but now I can hardly look at a face without thinking how much it looks like someone else.’
May 23, 2014 § Leave a comment
Like Apple a huge number of companies transform unwaged enthusiasm into micro-productivity that, in aggregate, can be folded into profit schemes but could never be paid for as actual wage labor. Valve’s Steam service is building an ecosystem of unwaged user productivity, selling games through its “Early Access” program, essentially allowing game developers to charge players to beta test their games in exchange for the flattering thrill of seeing something before it’s ready.
Coursera has traded on goodwill and charitable idealism to duck expensive overhead costs by using voluntarily donated space while transforming transcription services into student curriculum. Duolingo redirects the desire to learn a language into a business that sells low-cost translations to media companies wanting to syndicate stories into non-English-speaking markets. GitHub has inserted itself into the open source software community by creating a central repository of collaborative coding projects, while charging users to operate private repositories. Google , Facebook, Twitter , have all turned even the most basic acts of daily life into market research micro-labor, and the more personally intertwined we become with each the more productive we become for them.
To a large extent, work has always been a delusional gifting of time and energy to bosses in exchange for the abstract comforts of a purposeful identity in a superstructure of someone else’s making. This arrangement was always transitory, and now that the economies of scale have grown so large that the value of the end product can no longer support the labor necessary for its creation, we find ourselves still desiring of the identity we once derived from serving, a yearning that drives people into charitable forms of giving to for-profit companies while increasingly mistrusting one another. Individuals don’t need help because they’re lazy, uneducated, addicts, or criminals, but companies are always worth contributing to because they do great things for the collective. read more
FILM: Polly Hudson
January 29, 2014 § 1 Comment
“Do what you love. Love what you do.”
The commands are framed and perched in a living room that can only be described as “well-curated.” A picture of this room appeared first on a popular design blog, but has been pinned, tumbl’d, and liked thousands of times by now.
Lovingly lit and photographed, this room is styled to inspire Sehnsucht, roughly translatable from German as a pleasurable yearning for some utopian thing or place. Despite the fact that it introduces exhortations to labor into a space of leisure, the “do what you love” living room — where artful tchotchkes abound and work is not drudgery but love — is precisely the place all those pinners and likers long to be. The diptych arrangement suggests a secular version of a medieval house altar.
There’s little doubt that “do what you love” (DWYL) is now the unofficial work mantra for our time. The problem is that it leads not to salvation, but to the devaluation of actual work, including the very work it pretends to elevate — and more importantly, the dehumanization of the vast majority of laborers.
Superficially, DWYL is an uplifting piece of advice, urging us to ponder what it is we most enjoy doing and then turn that activity into a wage-generating enterprise. But why should our pleasure be for profit? Who is the audience for this dictum? Who is not?
By keeping us focused on ourselves and our individual happiness, DWYL distracts us from the working conditions of others while validating our own choices and relieving us from obligations to all who labor, whether or not they love it. It is the secret handshake of the privileged and a worldview that disguises its elitism as noble self-betterment. According to this way of thinking, labor is not something one does for compensation, but an act of self-love. If profit doesn’t happen to follow, it is because the worker’s passion and determination were insufficient. Its real achievement is making workers believe their labor serves the self and not the marketplace. read more